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Entrepreneur, Author, Business Leader & Sustainability Expert
Diana Verde Nieto is a globally recognized business leader and sustainability expert with over two decades of experience in driving sustainable economic growth and fostering innovation. In 2002, she founded one of the world’s first sustainability communication consultancies, which she successfully exited in 2010. In 2011 Diana co-founded Positive Luxury, leading the enterprise until 2022, and remains an active board member.
Diana’s latest venture, Edify Collective, is a cutting-edge micro-learning platform focused on sustainability and soft skills. Through Edify Collective, Diana aims to help embed sustainability into every job role across organizations, breaking down silos and enabling sustainability to become an integral skill amongst the workforces.
Diana serves as an advisor to several noteworthy organizations, including La Prairie, The British Beauty Council, The United Nations Department of Economic and Social Affair. Her education in Global Leadership & Public Policy was attained from the esteemed Harvard Kennedy School. She was trained by former US Vice President Al Gore at the Alliance of Climate Protection and received title of Young Global Leader from the World Economic Forum.
Diana has recently released a book- Reimagining Luxury: How to Build a Sustainable Future for Your Brand in January 2024, which further solidifies her as a highly respected authority in the realm of sustainability and business.
Discover Reimagining Luxury
Building a sustainable future for your brand
Reimagining Luxury offers a framework for brands to reimagine the future and play their part in designing it. Discover how luxury brands can change their mindsets and practices to shift towards a sustainability culture.
Reimagining Luxury empowers ‘the reimaginers’ to take action and create change by offering frameworks and concrete examples from industry leaders such as LVMH, L’Oreal and Kering.
Authored by Diana Verde Nieto, adviser at Sustainnovate and Co-Founder of Positive Luxury, Reimagining Luxury covers everything from environmental and social topics to positive storytelling, offering readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. Verde Nieto’s aims to change the mindsets and heartsets of organisations and individuals while making the business case for sustainability and innovation.
The book brings together powerful and influential voices from the luxury space, all united by the way they have integrated sustainability into their way of thinking and working. These leading contributors include John P. Kotter, Professor, Harvard Business School, Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie, Elizabeth Aubrey, ESG and Sustainability Strategist, Alejandro Bataller, Founder and CEO, SHA Wellness, Igor Boyadjian, CEO, The Macallan Whiskey, Matteo Capellini, Associate Partner, Bain & Company, Marie Claire Daveu, Chief Sustainability Officer, Kering, Sabrina Elba and Idris Elba, Founders, Sable Labs, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies - member of the LVMH Executive Committee, George Kern, CEO, Breitling, Leigh Pezzicara, Vice President - Sustainability, La Prairie, Stephanie Phair, Group President, Farfetch.
Whether you are an industry professional with years of experience or emerging within the ranks, the book will help accelerate brands towards positive change and inclusive growth.
"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto shows the opportunities that lie ahead. A must read!"
Paul Polman, business leader, campaigner, co-author "Net-Positive"
Global Inspirational Speaker
Inspiring Teams & Captivating Audiences
In-Demand Speaker: Diana graces conferences, private events, and workshops for renowned organisations like the World Economic Forum, United Nations Climate Week, Oxford Said School, American University Sharjah - Biodiversity Institute, Financial Times Business of Luxury Summit, La Prairie, BA&SH, LVMH, HSBC, Dior, UBS and many others
Actionable Insights: She translates complex ideas into practical knowledge, empowering teams to achieve real results.
Charismatic Motivator: Diana's inspiring presence and engaging style leave audiences energised and ready to take action
"Diana brings a credible and commanding voice to the movement for a more sustainable luxury industry. She offers a well of actionable insight for building a future in which people and nature thrive together, and we're all better off heeding her wisdom."
Dr. M. Sanjayan, CEO of Conservation International
