Purpose, performance, growth

Helping Organisations Bridge the Gap Between Strategy and Execution

I’m Diana Verde Nieto, an Argentine-British entrepreneur and CEO with 25 years building companies at the intersection of technology, learning, and organisational change. I speak on the future of work, AI adoption, and how performance happens when knowledge reaches people at the point of decision. I also serve as a Non-Executive Director, bringing governance oversight to growth-stage and established companies navigating transformation

Text logo displaying the name 'Diana Verde Nieto' in large, stylized, blue font against a black background.

A Global Voice for
a New Era of Leadership

I still remember presenting Sir David Attenborough with his lifetime achievement award. Over dinner he told me the story of the Large Blue butterfly, how bringing it back took patience, the right conditions, and people working together for many years.

The story stayed with me because it’s a perfect example of how change really happens. I’ve spent the last 25 years building and scaling businesses across technology and sustainability. I’ve worked with luxury companies and FMCG brands, and I’ve advised leaders through change.

The pattern I keep seeing is surprisingly consistent across sectors. It’s not a lack of ambition or investment, it’s the last mile, the knowledge people need does not reach them at the moment decisions are made, on the shop floor, in procurement, or front of a customer.

I’ve seen transformations work when organisations design for that reality. I’ve also seen them stall when great strategy never makes it into day to day execution.

And that brings me back to that dinner, progress is made when people work together to solve problems, and it’s in those moments that shape outcomes.

Diana Verde Nieto
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Book cover titled 'Reimagining Luxury' by Diana Verde Nieto, with subtitle 'Building a sustainable future for your brand'. The cover features black and white text on a brown background, geometric line pattern, and award badges indicating recognition by The Business Book Awards and Amazon.

AUTHOR

Reimagining Business Success

Reimagining Luxury is an award-winning playbook, a compass for every brand in every sector on how to navigate the future.

Drawing on lessons from the world’s most influential luxury companies, including LVMH, L’Oréal, Apple, and Kering, the book explores how to rethink mindsets, strategies, and operations to thrive in a world defined by change. Reimagining Luxury offers practical frameworks and real-world case studies that empower leaders to challenge convention, create value with purpose, and shape the markets of tomorrow.

Diana Verde Nieto
Group of people at a book event sitting around a table displayed with wine glasses, books titled "Reimagining Luxury" visible, with one person holding a microphone and speaking, in a well-lit room with patterned walls and mirror.
Diana Verde Nieto A woman in a black blazer holding a clear award plaque at a formal event with purple lighting and a blurred background of attendees and screens.

Reimagining Luxury brings together powerful and influential voices from the luxury industry and beyond.

These leading contributors include: John P. Kotter, Professor, Harvard Business School, Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie, Elizabeth Aubrey, ESG and Sustainability Strategist, Alejandro Bataller, Founder and CEO, SHA Wellness, Igor Boyadjian, CEO, The Macallan Whiskey, Matteo Capellini, Associate Partner, Bain & Company, Marie Claire Daveu, Chief Sustainability Officer, Kering, Sabrina Elba and Idris Elba, Founders, Sable Labs, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies and member of the LVMH Executive Committee, George Kern, CEO, Breitling, Leigh Pezzicara, Vice President Sustainability, La Prairie, Stephanie Phair, Group President, Farfetch and many more.


The result is an insightful and inspiring read that redefines what it means to lead in a world defined by change.

Order now at Amazon.com

Testimonials

  • Paul Polman

    “An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto shows the opportunities that lie ahead. A must read!”

    Paul Polman,
    business leader, campaigner,
    co-author "Net-Positive"

  • Sabrina and Idris Elba

    "Diana’s book offers a North Star for the luxury industry that could do so much and still has so far to go. Innovation, sustainability, and impact converge in Reimagining Luxury, offering an insightful outlook and unique perspective on the key forces that will help shape the future.”

    Sabrina & Idris Elba,
    Founders of Sable Labs, UN Goodwill Ambassador, Model & Actor

  • Shamina Singh

    “Diana makes clear the role – if not the responsibility – that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action."

    Shamina Singh,
    Founder and President, Mastercard Center for Inclusive Growth

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