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Entrepreneur, Author, Business Leader & Sustainability Expert

Diana Verde Nieto, business leader and sustainability expert - founder of edify collective and author of reimagining world

Diana Verde Nieto is a globally recognised business and sustainability leader, and the author of Reimagining Luxury: How to Build a Sustainable Future for Your Brand. She is the founder of Edify Collective, a pioneering microlearning platform helping companies build the critical capabilities needed to embed sustainability into every job function and drive future-ready growth.

With over 20 years of experience scaling ventures and advising global organisations, Diana brings a commercial lens to sustainability, working with business leaders to turn strategy into action. Edify Collective’s mission is to close the skills gap through targeted, accessible learning that empowers entire workforces to lead on sustainability, innovation, and resilience.

Diana began her career in 2002 by founding one of the world’s first sustainability communications consultancies, which she exited in 2010. She then co-founded Positive Luxury, a company accelerating sustainable transformation in the luxury sector, where she served as CEO until July 2022.

She currently advises the British Beauty Council, Watts 1874, and formerly the United Nations Department of Economic and Social Affairs. A graduate of the Global Leadership & Public Policy programme at Harvard Kennedy School, she was trained by former US Vice President Al Gore and named a Young Global Leader by the World Economic Forum.

Her work sits at the intersection of business performance and systemic change, championing sustainability not as a department, but as a driver of competitive advantage across every industry.

Discover Reimagining Luxury
Building a sustainable future for your brand

Reimagining Luxury offers a framework for brands to reimagine the future and play their part in designing it. Discover how luxury brands can change their mindsets and practices to shift towards a sustainability culture.

Reimagining Luxury empowers ‘the reimaginers’ to take action and create change by offering frameworks and concrete examples from industry leaders such as LVMH, L’Oreal and Kering.

Authored by Diana Verde Nieto, adviser at Sustainnovate and Co-Founder of Positive Luxury, Reimagining Luxury covers everything from environmental and social topics to positive storytelling, offering readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. Verde Nieto’s aims to change the mindsets and heartsets of organisations and individuals while making the business case for sustainability and innovation.

The book brings together powerful and influential voices from the luxury space, all united by the way they have integrated sustainability into their way of thinking and working. These leading contributors include John P. Kotter, Professor, Harvard Business School, Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie, Elizabeth Aubrey, ESG and Sustainability Strategist, Alejandro Bataller, Founder and CEO, SHA Wellness, Igor Boyadjian, CEO, The Macallan Whiskey, Matteo Capellini, Associate Partner, Bain & Company, Marie Claire Daveu, Chief Sustainability Officer, Kering, Sabrina Elba and Idris Elba, Founders, Sable Labs, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies - member of the LVMH Executive Committee, George Kern, CEO, Breitling, Leigh Pezzicara, Vice President - Sustainability, La Prairie, Stephanie Phair, Group President, Farfetch.

Whether you are an industry professional with years of experience or emerging within the ranks, the book will help accelerate brands towards positive change and inclusive growth.

Paul Polman, business leaders, former ceo. unilever

"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto shows the opportunities that lie ahead. A must read!"

Paul Polman, business leader, campaigner, co-author "Net-Positive"

Diana Verde Nieto, speaker, Edify Collective

Global Inspirational Speaker

Inspiring Teams & Captivating Audiences

  • In-Demand Speaker: Diana graces conferences, private events, and workshops for renowned organisations like the World Economic Forum, United Nations Climate Week, Oxford Said School, American University Sharjah - Biodiversity Institute, Financial Times Business of Luxury Summit, La Prairie, BA&SH, LVMH, HSBC, Dior, UBS and many others

  • Actionable Insights: She translates complex ideas into practical knowledge, empowering teams to achieve real results.

  • Charismatic Motivator: Diana's inspiring presence and engaging style leave audiences energised and ready to take action

Dr. M. Sanjayan is a conservation scientist and chief executive officer of Conservation International, an organization working primarily in the Global South to secure nature for humanity

"Diana brings a credible and commanding voice to the movement for a more sustainable luxury industry. She offers a well of actionable insight for building a future in which people and nature thrive together, and we're all better off heeding her wisdom."

Dr. M. Sanjayan, CEO of Conservation International